Latitud Podcast.

Enter your email to stay up to date

2021-08-12 • EPISODE 52

#52 - Pioneering open banking in LatAm: Benjamin Gleason, Guiabolso



Nine years ago, the terms fintech and open banking barely even existed in Latin America.

But Benjamin Gleason was already working on building Guiabolso, a personal finance platform that helped improve the lives of millions of Brazilians and transform the country's financial landscape.

The early days back in 2012 were rough, but Ben says product-market fit became clear when the app ranked higher than Tinder in the list of most downloaded apps in Brazil. Fast forward to today and Guiabolso has proven to be a great success story, having been acquired by financial marketplace PicPay just two weeks ago.

  • The struggles faced in the early days
  • Why and how they pivoted very close to launch day
  • Challenges overcoming regulatory barriers
  • And details behind the sale of Guiabolso to PicPay

Starting something new?
Visit to learn about the Latitud Fellowship program.


Gabriela Levy

Latitud Content Manager

Responsible for all of the content at Latitud, Gabriela has worked in diverse areas of communication at Endeavor, and produced content for great scale-ups within the ecosystem.

Outside of work, Gabriela is passionate about traveling and a lover of great stories.

Sign Up for our Newsletter

Get notified about our latest news and receive fresh content on entrepreneurship right to your inbox.