April 26, 2022

#91 - Knowing when to pivot: Deepak Chhugani, Nuvocargo

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What would you do if you had $1.2M in funding and suddenly realized you need to kill the business?

In 2018, Deepak Chhugani had a YC-backed startup in the HR space that wasn't going anywhere. He went back to the drawing board and decided it was time to follow his dad's footsteps into the world of logistics and supply chain. But before pivoting, he offered the money back to each of his investors.

Most of them stayed. And to make up for the ones who backed out, they also put in a little bit more to get Deepak back to $1.2M. A few months later, Nuvocargo was born.

Nuvocargo is simplifying the highly complex process of transporting goods between borders, by centralizing it under one software-powered roof – starting with US and Mexico. Elected as one of YC’s Top Companies in 2022, they're also backed by over $40M from Tiger Global Management, QED Investors, NFX, and the founders of several unicorns.

In this episode, Deepak and Brian talk about:

  • Getting out of the limbo stage
  • The balance between hype and substance
  • Deciding what not to do
  • And hiring relentlessly resourceful people – globally.

Building something new? Apply for the Latitud Fellowship at apply.latitud.com

Gabriela Levy

Head of Marketing at Latitud

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